The State of ABM 2026-2027 — cover
Omnitics Field Report

The State of ABM 2026-2027

How AI rewired account-based marketing, why one-to-one finally scales to hundreds of accounts, and what to do about it before your competitors do.

22-page PDF

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About this report

Omnitics Field Report, Edition 01. A clear-eyed, vendor-theatre-free look at how account-based marketing actually works in 2026: what changed, what is hype, and the systems that win the accounts that matter. Written for revenue leaders.

Inside

What's inside.

  • Executive summary
  • The seven shifts at a glance
  • ABM in 2026: from experiment to operating system
  • The lead is dead. Long live the account.
  • Intent, honestly
  • The three engines of AI ABM
  • The personalization frontier: how one-to-one became a dial
  • What good looks like now
  • 2026 to 2027: agentic, and overhyped