Marketing, built like engineering.
Somewhere around 2024, B2B buying quietly changed. Buyers started asking AI assistants instead of Google, and spam filters got smarter than most SDR teams. Omnitics is our answer: an AI demand generation agency for B2B and B2B2C companies. We don't run campaigns, we build demand engines designed for how buying works now, in your accounts, yours to keep.
The wall ABM programs keep hitting.
Account-based programs for B2B SaaS companies tend to fail in the same place. The targeting is sharp, the creative is good, and then the leads fall into a messy CRM, follow-ups lag, deliverability wobbles, and a great strategy dies in operations.
So we don't treat those as someone else's problem. Outbound infrastructure, search, automation and CRM operations are all built in-house, around a simple promise: every layer of the demand engine, engineered under one roof, with one point of accountability.
Who does what: the senior practitioner who scopes your program also builds it, runs it and reports on it, and is the person you talk to. AI agents and n8n workflows handle much of the research and routine operations. On ABM, your team sends from its own inboxes and ad accounts.
- B2B and B2B2C only. Long sales cycles, buying committees, and big deal sizes are our native habitat. If your customer is a business, even one that serves consumers, that includes you. We don't do pure direct-to-consumer work.
- Six disciplines, one program. ABM, outbound email, webinars and podcasts, search, automation, and CRM are planned and run together, not split across six vendors pointing fingers at each other.
- No account managers. The person you talk to is the person doing the work.
- Built for seed to Series-B. B2B and B2B2C teams selling into mid-market or enterprise, where deal sizes justify targeted outbound, especially AI-native startups and Indian SaaS teams selling into the US.
Four rules we don't break.
You own everything
Domains, workflows, CRM, content, dashboards. All built in your accounts and documented for your team. Fire us and it all keeps working.
Numbers over narratives
Weekly reports show the real metrics, including the ugly ones. We'd rather lose a renewal than fudge a chart.
Systems over heroics
If a result depends on someone remembering to do something, we haven't finished the job. Repeatability is the deliverable.
Say the hard thing
If your ICP is wrong, your tool is wasted spend, or your timeline is fantasy, you'll hear it in week one, not month six.
Sound like the right fit?
Book a 30-minute call. Worst case, you get a free second opinion on your demand engine from a practitioner, not a salesperson.
30 minutes · No pitch deck · You leave with a plan either way