A CRM your team actually trusts.
Your CRM should be the single source of truth for revenue. Instead it's duplicate records, fields nobody fills, and reports nobody believes. We implement, migrate, clean, and run HubSpot and Salesforce like a product, so it's versioned, documented, and continuously improved.
A messy CRM doesn't just annoy. It misleads.
Every duplicate, dead field, and broken workflow quietly corrupts the numbers your forecasts, budgets, and board decks are built on.
Garbage in, gospel out
Bad data doesn't look bad in a dashboard. It looks precise. We make the inputs trustworthy so the outputs mean something.
Reps selling, not typing
Every required field is a tax on selling time. We automate data capture so the CRM fills itself and reps stay on calls.
Attribution you can defend
Know which channels actually create pipeline, so budget flows to what works instead of what shouts loudest.
From first install to fractional admin.
Implementation & setup
Greenfield HubSpot or Salesforce builds with pipelines, properties, permissions, and automations designed around how you actually sell.
Migrations without data loss
Salesforce to HubSpot, legacy CRM to either, or instance consolidation after an acquisition. Mapped, rehearsed, validated, then switched.
Pipeline & lifecycle architecture
Stages with real exit criteria, lifecycle definitions marketing and sales both sign, and forecasting categories that survive contact with reality.
Lead scoring & routing
Fit and behaviour scoring tuned to your closed-won history, with routing rules that put hot leads in front of the right rep in seconds.
Data hygiene & governance
Dedupe, normalisation, enrichment, and validation rules, plus scheduled n8n hygiene bots so the mess never comes back.
Attribution & reporting
Multi-touch attribution, campaign influence, and executive dashboards. One agreed version of the truth, refreshed automatically.
Integrations that stay synced
Billing, product data, support, enrichment, and outbound tools wired into the CRM, with n8n handling what native connectors can't.
Admin-as-a-service
A fractional, senior CRM admin on retainer for user management, new automations, fixes, and training, without a full-time hire.
We run your CRM like a product team.
Not a one-off cleanup that decays in three months, but a continuous cycle with releases, documentation, and a backlog you can see.
Audit
Full teardown of objects, fields, automations, and data quality, scored against how your revenue process should work.
Health scoreGap mapRebuild
Fix the architecture: pipelines, lifecycle stages, scoring, permissions, and the deletions nobody else dares to make.
ArchitectureCleanupAutomate
Workflows and n8n bots take over data capture, hygiene, routing, and alerts, so humans only touch what needs judgement.
Workflowsn8n botsAdminister
Ongoing releases, monthly health reviews, user training, and a visible backlog, so your CRM improves every sprint.
Fractional adminTrainingDeep on both orange and blue.
HubSpot and Salesforce reward very different instincts. We've run revenue operations on both, and we'll tell you honestly which one fits your stage, team, and budget.
Book a CRM health check- HubSpot: full-portal builds across Marketing, Sales, and Service Hubs, with custom objects, programmable automation, and reporting that goes beyond the defaults.
- Salesforce: Flow automation, validation rules, permission architecture, and admin work that keeps Sales Cloud fast and forecasts honest.
- Both, bridged by n8n: when native tools hit their ceiling, custom workflows keep data flowing between CRM, product, billing, and outbound.
- Feeding the whole engine: clean CRM data is what makes ABM tiers, outbound suppression, and attribution actually work.
Before you ask.
It depends on team size, process complexity, and who has to administer it. As a rough rule: HubSpot wins on speed and usability for most teams under ~200 people, and Salesforce wins when process complexity, customisation, or enterprise IT requirements dominate. We make money either way, so you'll get a straight answer.
Usually fix. A rebuild-in-place, done in staged releases with the team still working, is less disruptive than a fresh start and preserves history. We recommend starting over only when the original architecture is unsalvageable, and we'll show you the evidence before suggesting it.
Field-by-field mapping signed off before anything moves, a full rehearsal migration into a sandbox, reconciliation reports comparing record counts and values, and a cutover scheduled around your sales calendar. The old system stays read-only until you've verified the new one.
No. We make them dangerous (in the good way). Most internal admins are stretched across tickets with no time for architecture. We take the strategic builds and heavy lifts, document everything, and train your admin to own more over time.
When did you last trust your forecast?
Get a free CRM health check. We'll score your instance on the 12 things that make revenue data reliable, and hand you the fix list.
30 minutes · No pitch deck · You leave with a plan either way