The webinar and podcast flywheel.
We don't promise you an audience. We build the machine around the one you're earning: every episode becomes clips, posts, and sequences, every registrant becomes a scored buying signal, and all of it feeds the same engine as your ABM and outbound. Most teams get one asset per webinar. The flywheel is how you get thirty.
Your webinar deserves more than one afternoon.
A live session is the most expensive asset a demand team produces, and most companies use it once. The flywheel treats every episode as raw material for a month of touches, and every registrant, attendee, and replay view as a signal your scoring model can act on.
Format and cadence design
A webinar or podcast format your ICP actually wants, a guest pipeline that doubles as an ABM play, and a cadence your team can sustain.
Guests who are also buyers
Inviting a target account's executive onto your show is the warmest outbound there is. We build the guest pipeline around your account list.
Repurposing on rails
Clips, posts, email sequences, and nurture assets cut from every episode by an agent-assisted pipeline, reviewed by a human, shipped on schedule.
Attendance as a signal
Registrations, attendance, watch time, and replays flow into your account scoring, so sales knows which accounts leaned in.
Distribution wired in
Every asset feeds the channels you already run: outbound sequences, LinkedIn, nurture, and the next invite list.
Yours to keep
The formats, the templates, the workflows, and the content library live in your accounts, documented.
Everything you need, under one roof.
Show design
Format, positioning, and a named-account guest strategy.
Production pipeline
Recording, editing, and an agent-assisted repurposing workflow built in n8n.
Asset calendar
Clips, posts, and sequences scheduled from every episode.
Signal wiring
Registration, attendance, and replay data scored into your CRM.
Follow-up plays
Sequences for attendees, no-shows, and replay viewers.
Honest reporting
Which episodes, guests, and clips actually feed pipeline.
From the playbook library.
The thinking behind the flywheel: attendance as a buying signal, ranked against 29 others, and the n8n workflows that run the repurposing underneath.
Before you ask.
A webinar flywheel turns one live session into weeks of targeted touches: clips, posts, sequences, and follow-up plays aimed at the accounts you already care about. Attendance itself is a buying signal, someone chose to spend an hour with your point of view, and we wire that signal into your account scoring so sales acts on it while it is warm.
No. The flywheel multiplies whatever attention you earn, and a small room full of right-fit accounts beats a big room of strangers. Inviting executives from your target accounts as guests is itself an ABM play, and often the fastest way to open a named account.
Whichever your buyers will actually show up for. Webinars convert better for product-led topics and capture richer signals. Podcasts travel further and make guest invitations easier. Many teams run one show and publish it both ways, which is exactly what a repurposing pipeline is for.
One credible host, roughly two hours a week, and a point of view worth broadcasting. We handle the format, the guests, the production, the repurposing, the distribution, and the signal wiring.
It's scoped to cadence: a monthly show costs less to run than a weekly one. Tell us your cadence and your account list, and we'll give you a straight number after a short call.
One recording. A month of touches.
Book a 30-minute call and bring your last webinar. We'll show you what a flywheel would have cut from it, whether you hire us or not.
30 minutes · No pitch deck · You leave with a plan either way