This policy explains what information Omnitics ("we") collects through this website, how we use it, and the choices you have. If we contacted you first, see Business outreach. We keep it short and plain.

Omnitics is a brand of Omnitics Technologies Private Limited, which is responsible for the personal information described in this policy. To contact us about privacy, use our contact form or reply to any email we have sent you.

What we collect

  • Contact & strategy-call requests. When you submit the contact form we collect the details you provide. That is usually your name, work email, phone number, company, and your message.
  • Newsletter & resource interest. If you subscribe or ask to be notified about a resource, we collect your email address and any optional note you add.
  • Free tools. When you unlock one of our free tools, such as the ICP Teardown, we collect your name, company, work email, an optional phone number, the website you ask it to research and, if you choose to answer, how you heard about us.
  • Downloads. When you download a report or playbook, we collect your work email and, if you add them, your name and company.
  • How you found us. When you send one of our forms, it also tells us how your browser reached this site: the page you first landed on and the date, the website that linked you here (its name only, not the full address), any campaign tags in that link, and the identifier Google Analytics gives your browser. It covers your first visit and the visit on which you send the form. Your browser keeps a note of your first visit on your device; we only use it while it is less than 90 days old, and it is replaced when you come back after that. None of this is sent to us unless you submit a form. Some forms also ask, optionally, how you heard about us.
  • Basic technical data. Like most sites, our server records standard request information (such as IP address and timestamp) to operate the site and prevent abuse.
  • Analytics. We use Google Analytics to understand how visitors use the site (for example pages viewed, approximate location, and device type). It sets cookies and shares this usage data with Google. You can opt out using Google's browser add-on or by blocking cookies in your browser.
  • Microsoft Clarity. We also use Microsoft Clarity, which records how visitors move through our pages, including clicks and scrolling, and turns this into heatmaps and session recordings. Clarity sets first- and third-party cookies. Microsoft receives this data both to provide Clarity and for its own purposes, including Microsoft Advertising, as described in the Microsoft Privacy Statement. You can block these cookies in your browser.
  • Call booking. Our contact page uses Calendly for booking calls. After you send the form, a Calendly booking calendar loads on the page. The page passes Calendly the name and email you entered in the form and any campaign tags from the visit on which you send it. Calendly sets its own cookies, and what you enter there is collected by Calendly under its own privacy notice.

We do not run advertising or retargeting campaigns from this site. We do not knowingly collect information from anyone under 18.

How we use it

  • To respond to your enquiry and, if relevant, scope and deliver our services.
  • To send you the newsletter or resource you asked for. You can unsubscribe at any time by replying to any of our emails or through our contact form.
  • If you ask one of our free tools to email you a result, we send it to the work email you gave us.
  • To follow up about a report, playbook or free tool you used, for example with a related note or the next edition of a report. You can ask us to stop at any time.
  • To understand which channels bring us enquiries, so we know where to spend our time. We keep the Google Analytics identifier with your enquiry so we can see how you used the site before you got in touch.
  • To keep the site secure and working.

We do not sell your personal information. Apart from the analytics providers named above, which use data under their own terms, we do not share it with third parties for their own marketing.

Where it lives

Submissions are stored in our own content system on our hosting infrastructure, and new submissions may also be emailed to our inbox. Call bookings are held by Calendly, and analytics data by Google and Microsoft. We use reasonable measures to protect what we hold and keep it only as long as needed for the purposes above.

Business outreach

This part is for people we write to first about our services. It says what we hold, where it came from and what you can do about it.

Your right to object

You can tell us at any time to stop using your details for marketing, including any profiling for it. Reply to any of our emails and say so, in any words, or use our contact form. We will then not contact you again, by email, through a partner or in any other way, unless you ask us to. We act on it the same business day where we can, and always within 10 business days.

Who we are

Omnitics Technologies Private Limited, named at the top of this policy, decides how these details are used. For anything about them, reply to any of our emails or use our contact form. Every outreach email also gives our postal address.

What we hold and where it comes from

  • About you: your name, work email, company and job title.
  • Why we wrote: the public signal that led us to you, such as a job post, funding news or a new appointment at your company, or your agency's listing in a public directory, with its link and date.
  • Our emails: what we send you, your replies and, where our sending tool records it, whether an email was opened and which links were clicked.
  • Visits to your brief: our emails link to a page about your company on this site, at an address only our emails carry. Google Analytics and Microsoft Clarity, described above, show us whether and when it was viewed, what else was viewed in that visit and how the page was scrolled and clicked. We compare that with whether you replied.
  • If you object: that you did, and when.

Names come from your company's website, job posts, press releases and funding or appointment news (for example on Inc42), and agencies from public directories where they list their services. We find or check the work address with an email-finding service, which may work it out from your company's usual address format. Each outreach email names where we found your address and why we wrote. We use work addresses only, and we take no contact details from LinkedIn.

Why we use it, and on what basis

To write to you about a service that fits the signal we saw, or to invite your agency to refer or white-label our work; to answer replies; to see whether our emails and briefs are useful; and to keep track of who asked us not to write. We send at most three emails about each signal or invitation, over about three weeks, and stop sooner if you reply or object. No decision with a legal or similarly significant effect on you is made by automated means.

  • Where we write: at present, only to people in the United States and India.
  • United States: we follow the CAN-SPAM Act. Each email says it is an offer, gives our postal address and tells you how to opt out, and we honour an opt-out within 10 business days.
  • India: the Digital Personal Data Protection Act 2023 has no legitimate interests basis. From May 2027, when its main duties start, it allows personal data to be used only with consent or for uses it lists, and writing to someone first to offer our services is not one of them. We work from India, so we expect it to cover these details wherever you live. Before then we will take advice, change our outreach and how long we keep details where the Act and its rules require, and update this section.
  • United Kingdom and European Union: we do not send outreach there. Before we do, we will take advice, record our legal basis (for the UK we expect legitimate interests) and add here anything else the law requires, such as a UK representative.

How long we keep it

  • If we do not start talking about working together, we delete your details 12 months after the last email between us. If we do, the rest of this policy applies.
  • If you object, we delete everything else within 10 business days, apart from the visit records below, and keep only your email address, the date and the fact that you objected, so that we never write to you again.
  • Details we look up but do not use are deleted within four weeks.
  • Visit records stay in Google Analytics (detailed records for up to 14 months, summary reports for longer) and Microsoft Clarity (Microsoft says 30 days for recordings, and up to 9 months for heatmaps, favourite recordings and a random sample of recordings). We do not delete one person's visits from these tools (Microsoft says Clarity can do that only by deleting the whole project).

Who else sees it

We do not sell your details. These services hold them for us: the email-finding service, our mailbox provider, any tool we use to send our emails, the spreadsheet or CRM that holds our contact and do-not-contact lists, and any AI writing tool we use to help draft an email. Google and Microsoft receive data about visits to your brief through the analytics described above and use it under their own terms. We work from India, and some of these services may store data in other countries, including the United States and the European Union.

Your other rights

You can ask what we hold about you and where it came from, and ask us to correct it, delete it or limit its use: reply to any of our emails or use our contact form, and we will answer within four weeks. After a deletion we keep only the do-not-contact entry, the visit records described above and anything the law requires. You can complain to us the same way. In the UK you can also complain to the Information Commissioner's Office (ico.org.uk), and in the EU to the data protection authority where you live or work.

Your choices

You can ask us to access, correct, or delete the information you've shared, or to stop contacting you, at any time. Use our contact form and we'll take care of it.

Changes

We may update this policy as the business grows; the "last updated" date above will change when we do.

Contact

Questions about privacy? Reach us through our contact form.