Account-based marketing for B2B startups.
Lean, signal-led ABM for Series A and B SaaS teams, without buying a platform first. We build the scored account list, research your top accounts, design the plays and write the sequences; your team sends. From $1,500 a month, month to month from day one, with 30 days' notice.
Account-based marketing from $1,500 a month, month to month from day one, with 30 days' notice. Up to 500 accounts in two tiers: we build the scored list, research Tier 1, design the plays and write the sequences and ad audiences, and your team sends. Ad spend, data subscriptions and direct-mail costs are excluded. See pricing
Start with a free Account Play Sketch.
Name three accounts you want to win and we sketch the plays we would run on each: the trigger, the people, the angle and the first touches. It is the quickest way to see how we think before you commit to a programme.
Marketing leads at Series A to B B2B SaaS companies who sell to a list of companies they can name. See the full fit test.
Within 3 business days of your reply with your accounts. One free diagnostic per company, and we take on up to two a week across all services.
- Step one: your name, your work email, your website and one sentence on what you sell.
- By email afterwards: your product in one line, your ICP (or "not sure") and 3 target accounts.
- Account details are deleted after delivery. NDA on request.
- One page for each of your 3 accounts.
- The trigger worth acting on now.
- The buying-committee roles to reach, and the angle most likely to land.
- The first three touches and the channel for each.
- Weighing an ABM platform? Tick the platform box on the form, or say so when you send your accounts, and we add a short note on whether one earns its keep at your size.
See a sample Sketch. We made it from public information only, and none of the companies in it is a client.
Who this is built for.
We would rather say no early than sell you a programme that does not fit your team.
A good fit
- You lead marketing at a Series A to B B2B SaaS company of roughly 30 to 200 people.
- You sell to companies you can name in advance, and one new deal would be worth more than three months of the programme.
- You have not bought an ABM platform yet, or you are weighing one.
- Someone in sales can give about an hour a week to account selection and follow-up.
Not yet a fit
- You need 1:1 creative, such as microsites or custom content, for more than 50 accounts. We quote 1:1 creative separately at any volume.
- You want an agency to run your paid media. We build the audiences; your team or your media partner runs the budget.
- Nobody on your team can send the sequences and follow up. We write them; your team sends.
- You need booked meetings in the first month. We plan for meetings with named accounts from month 2 or 3.
- Your company needs a formal procurement or vendor process before any work can start.
A larger team weighing a platform? Read before you sign a platform contract.
What $1,500 a month buys.
We do the list, the research, the plays and the writing, and your team sends from its own inboxes and ad accounts.
ICP and a scored account list
Up to 500 accounts, scored and split into two tiers from your best-fit customers, firmographics and buying signals. No settled ICP yet? We define it first, and our free ICP Teardown is a quick first pass at the profile your competitors target.
Tier 1 research
A brief on each Tier 1 account that your reps can read before the first meeting: its priorities, the buying-committee roles, the triggers to watch and the angle most likely to land. How many accounts sit in Tier 1 is agreed in your proposal, sized to what your sales team can pursue.
Plays for each tier
The trigger, the roles, the message and the order of touches, designed per tier, so account number 4 and account number 400 do not get the same play.
Sequences, written for you
Email and LinkedIn sequences for the plays, written for the roles each one targets. Your team sends them, so replies land with the people who will run the deals.
Ad audiences
Named-account and committee-role audiences for LinkedIn and other paid channels, handed to whoever runs your ads. The spend stays in your budget.
Weekly signal digest
Which accounts moved this week, the signal behind it and who should act, drawn from public signals such as job changes and funding rounds, plus any data tools and analytics you give us access to.
Fortnightly review
A 45-minute review every two weeks: which accounts moved, what the plays taught us and what changes next.
Monthly scorecard
The three measures in the 90-day plan, read every month against the targets we agree with you in week 1.
Not included in the fee: ad spend, data subscriptions and direct-mail costs. They run on your own accounts and budget.
ABM chooses the accounts. Our SEO, AEO and GEO work improves the odds they hear your name when they ask AI, and our n8n workflows can trigger a play when an account warms up. Each is scoped on its own.
How up to 500 accounts get worked.
Size the list to what your sales team can pursue well, not to what your ad budget can reach. Depth goes where deals are biggest, signals where coverage matters, and anything beyond the two tiers is quoted on its own.
Tier 1: researched one by one
The accounts your sales team will pursue personally, sized in your proposal to what the team can carry. Each gets a research brief and a play, and rises to the top of the weekly digest when a signal fires.
Researched individuallySales-ownedTier 2: segment plays
The rest of the list, grouped by industry or use case, with segment-level messaging triggered when an account shows a buying signal. A warm account can swap into Tier 1 at the next review, so Tier 1 stays the size you agreed.
Segment playsSignal-triggeredScoped separately
Lists of more than 500 accounts, 1:1 microsites, direct mail, gifting and programmatic coverage of 1,000 or more accounts. We quote each on its own when the programme needs it.
Quoted on requestA 90-day plan, with a scorecard.
We plan the work in 90 days because a scorecard needs about a quarter to show a trend. It is a plan, not a lock-in: the programme is month to month from day one, with 30 days' notice.
Set up
We agree the scorecard and its targets with you in writing. Then we build the ICP, score the list with our RFE account scoring model, split it into two tiers and run a veto round with sales. We also check your CRM, sending setup and data sources.
Weeks 1 to 2Launch
Tier 1 research briefs, plays for each tier, the first sequences and the ad audiences. Your team starts on LinkedIn and from inboxes that are already warm; any new inboxes join once their warm-up ends. The weekly signal digest begins.
Weeks 3 to 4Run and tune
The plays run and get tuned at each fortnightly review. We plan for meetings with named accounts from month 2 or 3. At day 90 we read the scorecard with you and decide together: continue, change the plan or stop.
Months 2 and 3The scorecard
| Measure | What counts |
|---|---|
| Accounts engaged | Target accounts where someone on the buying committee replied, took a meeting or engaged in a way we define together in week 1 |
| Meetings with target accounts | First meetings held with people at accounts on the list |
| Opportunities | Opportunities your CRM records at list accounts, by your own stage definition |
Targets are set with you in week 1 and written down; we do not promise a number before we have seen your list.
What you provide
- A sales owner for about an hour a week: account selection, the veto round and follow-up on the digest.
- CRM access, so the list, the briefs and the scorecard live where your team already works.
- Sending domains and inboxes, ideally ones your team already sends from. New ones sit in your own accounts at your cost, their set-up is scoped separately, and new mailboxes warm for 3 to 4 weeks before the first email.
- Any ad budget, run from your own ad accounts.
- Data-tool seats for any data sources you already use or choose to add.
Two ways to start.
When you are ready: start the programme or, if your team will run ABM itself, take an audit of about a week first.
Weeks 1 to 4 of the 90-day plan.
Starts atTerm: month to month from day one, with 30 days' notice.
- Scorecard and targets agreed in writing
- ICP and a scored list of up to 500 accounts in two tiers
- Tier 1 research briefs and plays for each tier
- Sequences and ad audiences written; your team sends
- Weekly signal digest and a fortnightly 45-minute review
For teams that will run ABM in-house.
Fixed priceTurnaround: about one week. Credited to month one if you sign the programme within 30 days.
- ICP and account scoring with our RFE model, the 100-point model in our free playbook
- A tiered list of about 50 accounts
- Plays for the top tier
- A check of your stack and data
- A draft scorecard your team can run against
Prices in USD. See all our prices.
Before you sign a platform contract.
Weighing 6sense, Demandbase or another ABM platform? Run the motion for 90 days without one first. You learn which accounts respond, which signals matter and what your team will actually use, and you go into the platform conversation knowing what you need it to do.
Get my sketch and platform note- Do you need account-based marketing software? The honest answer for teams under $10M ARR, and the parts of a platform you can run without one.
- 6sense vs Demandbase: the size at which each earns its keep, and when the right answer is neither.
- Programmatic ABM at volume (one-to-many ABM, where software applies account-level personalisation across a large account list, not programmatic display ads): a worked model, not a client result, of what 200 SQLs a month would take, and when programmatic ABM is the wrong answer.
Free resources from our ABM library.
The models and research behind the programme, free to use whether you hire us or not.
The State of ABM 2026-2027
Our report on how AI changed account-based marketing, and what to do about it.
Read the reportThe RFE Account Scoring Playbook
A transparent 100-point model for scoring accounts and deciding which ones get worked first.
Get the playbookCompetitor ICP Teardown
Paste a competitor's website and see the ideal customer profile their own pages imply.
Try the free toolMore from the library: a target account list sales won't ignore, sized by sales capacity, and every ABM guide we have published.
Before you ask.
Costs that run on your own accounts: any ad budget, direct-mail costs, data-tool seats you choose to add, and new sending domains or inboxes if you need them. Extras such as 1:1 microsites, or the set-up of new inboxes, are quoted separately.
No. The programme is month to month from day one, with 30 days' notice. We plan the work in 90 days so the scorecard has time to show a trend, but you can give notice at any time.
We plan for meetings with named accounts from month 2 or 3. The scorecard, agreed with you in week 1, tracks accounts engaged, meetings with target accounts and opportunities; we read it every month and judge the programme against it at day 90.
Pick the accounts. We'll sketch the plays.
Send us three target accounts and we'll sketch the plays we'd run for each, free, within 3 business days of your reply.
Free · One page per account · 3 business days