Be the answer on Google, in snippets, and inside the AI.
Your buyers don't just search anymore. They ask. ChatGPT, Perplexity, and AI Overviews now shape shortlists before you know the deal exists. We run classic SEO, Answer Engine Optimization, and Generative Engine Optimization as one strategy, so you're present at every surface where decisions form.
Search didn't die. It multiplied.
Each discipline targets a different surface where your buyers look for answers. Run separately, they fight for resources. Run together, they share one content engine.
SEO: rank in results
The foundation. Technical health, topical authority, content that earns rankings, and links that earn trust. Still where most B2B research starts.
AEO: win the answer box
Answer Engine Optimization structures your content to win featured snippets, People Also Ask, and voice answers, the positions that sit above position one.
GEO: get cited by AI
Generative Engine Optimization makes ChatGPT, Perplexity, Claude, and AI Overviews cite and recommend you when buyers ask for solutions like yours.
A search program built for 2026, not 2016.
Technical SEO audit & fixes
Crawlability, speed, indexation, internal linking, and the AI-crawler access (GPTBot, PerplexityBot, ClaudeBot) that most sites accidentally block.
Keyword & question strategy
Classic keyword research plus the conversational questions buyers actually ask AI assistants, all mapped to funnel stage and revenue potential.
Content that earns citations
Original data, expert commentary, and definitive guides. These are the formats LLMs quote and Google rewards, written by humans who know B2B.
Schema & entity optimization
Structured data, consistent entity signals, and knowledge-graph presence so machines understand exactly who you are and what you solve.
llms.txt & AI readiness
AI-friendly site structure, llms.txt files, and clean canonical answers that make your pages easy for models to ingest and quote accurately.
Digital PR & third-party presence
Mentions in the comparison posts, review sites, communities, and publications AI models actually read when forming recommendations.
Conversion-ready pages
Search traffic is only useful if it converts. We tune landing pages, CTAs, and internal journeys so visibility turns into pipeline.
AI visibility tracking
Monthly tracking of rankings, snippet wins, and, most importantly, how often ChatGPT, Perplexity, and AI Overviews mention you versus competitors.
Shortlists are now written before you're in the room.
Here's how B2B buying research actually happens in 2026, and where GEO decides who gets considered.
The buyer asks
"What's the best [your category] for a company like ours?" Typed into ChatGPT or Perplexity, not just Google.
Conversational queriesThe AI consults sources
Models weigh training data, live search results, reviews, comparisons, and structured content to compose an answer.
CitationsEntitiesA shortlist forms
Three to five names get recommended with reasons. Brands the AI doesn't know, or doesn't trust, simply don't exist here.
Be on the listValidation & contact
The buyer Googles the shortlist, reads your site and reviews, and reaches out already half-convinced.
SEO + AEO close itGEO is where SEO was in 2005.
The brands that built search authority early spent a decade harvesting cheap demand. The same window is open right now for AI visibility, and most of your competitors haven't noticed.
Get my visibility report- Zero-click is the norm. A growing share of searches end without a website visit. If you're not in the answer itself, you're invisible.
- AI answers compound. Citations breed citations: once models associate your brand with a category, the advantage reinforces itself.
- The work overlaps. Strong SEO content is the raw material for AEO and GEO. One engine, three surfaces, no tripled budget.
- It feeds your ABM. When a target account researches the problem, every surface they check already says your name.
Before you ask.
More than ever. It's the substrate. AI assistants pull heavily from pages that rank well and sites with strong authority signals. GEO without SEO is a roof without walls, so we build both, in that order.
We run a tracked panel of buyer-style prompts across ChatGPT, Perplexity, Claude, and Google AI Overviews every month, recording whether you're mentioned, how you're described, and who else appears. You see share-of-voice trends like any other channel, plus referral traffic from AI surfaces in your analytics.
Technical fixes and AEO snippet wins can land within weeks. Meaningful ranking gains take 3 to 6 months, and AI citation share builds over a similar window as new content gets crawled and referenced. We sequence quick wins first and report progress monthly against an agreed baseline.
Humans with subject-matter depth, assisted by AI for research and drafting where it helps. Pure AI content is exactly what answer engines are learning to discount. Original data, real expertise, and a distinct point of view are what earn citations.
Ask ChatGPT about your category. Did you come up?
Get a free AI visibility report. We'll show you exactly how assistants describe you (and your competitors) today, and the plan to change it.
30 minutes · No pitch deck · You leave with a plan either way