llms.txt: Do You Need It, and What Goes In It?
Ahrefs found 97% of llms.txt files get zero requests. Whether you need one, who it actually serves, what goes in it, and the hour better spent elsewhere.
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SEO/AEO/GEO
SEO, AEO and GEO playbooks.
Buyers now ask ChatGPT and Perplexity the questions they used to type into Google, and a handful of brands get named in the answer. These playbooks cover how AI assistants pick those brands and what to change on your site so you are one of them. Same foundations as SEO, with entity clarity and machine readability added on top.
SEO/AEO/GEO
SEO/AEO/GEO
AEO: Winning the Answer Box, People Also Ask, and Voice
The answer box got scarce, People Also Ask got bigger and FAQ rich results died in May 2026. What AEO means now, and the format spec that earns citations.
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SEO/AEO/GEO
GEO Explained: How to Get Your Brand Cited by ChatGPT, Perplexity & AI Overviews
AI assistants are the new front page of the internet. When a buyer asks "what's the best tool for X," a handful of brands get named, and everyone else is invisible. Here's the framework we use to improve a brand's odds of making that list.
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